(unnaproved) beer label for Cervejaria Capa Preta, looked good, but we ended up going for another direction in the end.

(unnaproved) beer label for Cervejaria Capa Preta, looked good, but we ended up going for another direction in the end.

Tags #beer    #label    #craft    #brew    #brewery    #belo    #horizonte    #belo horizonte    #nova lima    #capa preta    #cerveja    #cervejaria   

"I think the phenomenon of branding has become oppressive. As “brand” colonizes more and more experiences and places (and even some people who have achieved brand status) you get a zombie-like effect, a placelessness and over-determined experiences. I prefer the word “identity” to brand because it suggests something more mutable, more contextual. Branding is about a consistency of impression and experience, whereas identity can be about a sense of personality or a sensibility."

Abbott Miller

(Source: fastcodesign.com)

Tags #design    #identity    #branding   

"…everyone gets obsessed with the logo when they should really be more concerned with how it’s used."

Abbott Miller

(Source: fastcodesign.com)

Tags #logo    #design    #identity    #visual identity   

"You could take most any guargantuan web company and consider it’s core value a response to limitations in the protocol (connection), markup spec (description), or browsers (interface)"

Frank Chimero

(Source: frankchimero.com)

Tags #web    #internet    #interweb   
the Pixel Reto family is now availeable for free on MyFonts.http://www.myfonts.com/fonts/typeoca/pixel-reto/Long live Typeóca!

the Pixel Reto family is now availeable for free on MyFonts.
http://www.myfonts.com/fonts/typeoca/pixel-reto/
Long live Typeóca!

Tags #type    #font    #typeface    #specimen    #download    #free    #pixel    #pixo    #pixação    #graffiti    #brazilian    #brazil   

"Perception is reality. Reality is not reality, it’s only what people think"

Paul Rand

(Source: youtube.com)

Tags #design    #perception    #reality   

"what does an art director do? he just calls up an artist to do the work"

Paul Rand

(Source: youtube.com)

Tags #design    #art director    #art direction    #art    #work   

"we all create our own view of the world and then employ it to filter and process our perceptions, extracting meaning from the ocean of data that washes over us in daily life."

Leonard Mlodinow, The Drunkward’s Walk

(Source: books.google.com.br)

Tags #perception    #meaning    #filter    #random    #randomness   

"There is this notion out there of designers being seen as people who only make things pretty as if that’s somehow lesser. Just look at the world right now, be it American strip malls or public housing. How much of it is so extremely ugly and built under the guise of functionality, even though it doesn’t work all that well?"

Stephan Sagmeister

(Source: thegreatdiscontent.com)

Tags #beauty    #funtion    #functionality    #design   

"A criação não é uma compreensão, é um novo mistério"

Clarice Lispector

(Source: claricelispector.blogspot.com.br)

Tags #criação